YASMIN ROZMEE ︎  DESIGNER & ILLUSTRATOR BASED IN NYC ︎ I ENJOY NARRATIVE DRIVEN DESIGN, SPECIALIZING IN PRINT, WEB AND BRAND IDENTITY ︎



Sundaes & Cones, 2020

Re-brand





Sundaes & Cones is a rebrand of an existing restaraunt located on the lower east side of Manhattan, New York. This rebrand aims at playing up a narrative of playfulness and nostalgia through sketched out character designs. Inspired by quaint moments one has at an ice cream parlor with loved ones, Sundaes & Cones is filled with the essence of people in New York City.


The logo of Sundaes & Cones was inspired by this first illustration. The idea stemmed from
“scream for ice cream”


It then prompted the idea of conversations at an ice cream parlor. I wanted to illustrate something that would be nostalgic as well as playful. 






Colors were chosen accordingly to their popular ice cream flavors; Taro, Strawberry and Thai Iced Tea.














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Mark